|
|
Proposal Of Marketing Strategy
Doležalová, Andrea ; Nováková, Věra (referee) ; Rompotl, Jaroslav (advisor)
The diploma thesis focuses on marketing strategy in the selected insurance company. Specifies fundamental terms of marketing ang strategy and compares with reality. It contains proposal of marketing strategy that support to increase market share and production size in the selected company.
|
|
|
Building Order Management in the Building Company
Eis, Jan ; Staněk, Vít (referee) ; Nováková, Jana (advisor)
The master's thesis describe system of management construction project and elaboration prize offer from the perspective of contractor of building. Objectiv of this work is to introduce whit specific principles, procedures and methods, that are needed to prepare and management of construction contracts and their subsequen application to specific construction work - new building of locksmith in Chotěboř.
|
|
| |
|
| |
|
|
Activities of Real Estate Agencies
Menšíková, Lucie ; Skalický, Martin (referee) ; Vítková, Eva (advisor)
The aim of this thesis is to point out the lack of legislation at the current local real estate market, analyze the issues clients may encounter and compare the advantages associated with trading in cooperation with real estate agencies. The theoretical part introduces the basic concepts of the real estate market and its activities to the reader. Its comparison with the UK real estate market is especially interesting. The second part follows a case study in the form of a questionnaire, which processes the public opinion on the activities of real estate agency. Arrangements are suggested based on the results of the questionnaire to reduce clients’ dissatisfaction. The thesis concludes with a practical example of showing the advantages gained through the cooperation with real estate agencies.
|
|
| |
|
|
Business agency agreement
Matula, Ondřej ; Patěk, Daniel (advisor) ; Zahradníčková, Marie (referee)
Business agency agreement Abstract The purpose of my thesis is to analyse the business agency agreement and describe its essential characteristics. The reason for my research is the practical aplication of this agreement, which enables a developement of business and businessman is provided with an oportunity of expansion. This thesis is divided into twelve chapters and each chapter is dealing with diferent aspects of business agency agreement. Chapter One is introductory and describes main goals of this thesis and essential characteristics of business agency agreement. Chapter Two is subdivided into three parts and focuses on historical development of representation. First part describes representation influenced by Roman law, part two focuses on representation and agency during 19th and 20th century and part two investigates diference between direct and indirect representation, which is necessary for understanding of the business agency agreement. Chapter Three describes the term business agency agreement and its essential elements. It is subdivided into two parts. First one focuces on diference between business agency agreement and its differentiation from employment contract. Second one describes elements such as contarcting parties (the agent and the pricipal) and obligation between them, characterizes...
|
|
|
Subsidiarity in EU law
Krátký, Jiří ; Tichý, Luboš (advisor) ; Pítrová, Lenka (referee)
Subsidiarity in EU law English Summary / Abstract The upcoming 30th anniversary of the Maastricht treaty is an opportunity to celebrate but also to critically evaluate the overall success of this significant political step towards deeper European integration. The Maastricht treaty incorporated the Principle of Subsidiarity as a general principle of law into the EU legal system. The Principle of Subsidiarity was intended as a safeguard against a creeping centralization and federalization of the alliance and a means of regulating the exercise of the Union's non-exclusive powers. Thirty years of experience is a good time to evaluate the success and fulfillment of that mission. This is all the more pertinent in 2021 as the EU finds itself on the threshold of a new public debate about the future of Europe. The Principle of Subsidiarity underwent several textual changes on the way to being anchored in the Treaties. Despite these changes the case law of the ECJ has remained for unclear reasons underdeveloped in comparison with other issues and areas of judicial review. The original emphasis placed on a judicial review of the fulfillment of substantial conditions and ex-post control of the principle has lately shifted to the ex-ante procedural one. Unfortunately, even this change did not bring the expected results....
|
|
|
Affiliate marketing and its use in the online environment
MURCKO, Filip
This work explores affiliate marketing as one of the marketing tools used in the online environment. Affiliate marketing is a type of performance-based marketing in which an enterpreneur rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. It is based on promoting the company's product through affiliate partner sites. The work describes the principles of how it works, the ways of promotions for affiliate partners and also the ways of implementation for advertisers. The work focuses on application of affiliate marketing into the practice and it also focuses on a marketing research aimed at identifying key parameters of affiliate marketing and affiliate partner characteristics. The result of this work is the formulation of recommendations for the implementation of this type of marketing into practice.
|
|
|
The labour productivity in the insurance company with regards to real business cycle
HAVLOVÁ, Veronika
The aim of my diploma thesis is to conduct the analysis of labour productivity with the connection to business cycle phases and their aspects. The analysis is concerned about the evaluations of measuring the labour productivity, these evaluations are important to do for better insight to their problematic. Also, the analysis deals with the factors that affect the effectivity of using factors of production. The thesis is divided into two parts - theoretical and practical. The theoretical part deals with the problematics of labour productivity, economic growth and their interconnection according to the technical literature. The market development and especially the development of insurance market, and prescribed indemnity are analysed in the practical part of the thesis. It is important to say that indemnity and its development are the essential parts of the insurance market. Also, the practical part is concerned with the labour productivity and the commission for insurance agents. The insurance company Generali is described there. The problematics of labour productivity and activity are observed on the specific groups of workers in this join-stock company. There are chosen workers from their individual positions on which the indexes are better shown. I evaluate these indicators and create a proposal for improving the labour productivity. This proposal makes also a good contribution to the direction of insurance company and its manager. The improvements include for instance: the focusing not only on newcomers but also on existing agents, who have done a good job for the company in the past and they create a good reputation for its business; a subsequent improvement is the better motivation for newcomer workers. I suggest that these newcomers should be bound to one existing insurance agent. Thanks to this it could be a good motivation and professional development for existing insurance agents, who would not only teach newcomers but above all improve themselves.
|
guest ::
